Sue Bohle     Serious Play Conference


Big picture trends and concerns



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Before moving into serious games, had a multi decade career in technology and consumer PR. Was Microsoft's first PR agency; launched Epson America, Packard Bell. Other tech clients include Alienware, PublicVine, SONICblue,, Blackline Systems, Emergent Technologies, BlogWorld Expo.

One of the earliest PR agencies first into tech PR and then early into video games. In that space, was agency for Atari, built IGN into the top fan site, launched The 3DO Company, major role in building GDC into a major industry trade show. Worked on titles for Warner Bros Interactive Entertainment, Vivendi Universal, Sega, many foreign nationals. Mobile game expereince includes Spacetime Games, many indie studio and start-ups. All along the way followed development of serious games. Saw the value of games in education, training. It's now a focus. I produce the Serious Play Conference:

Strong experience in promoting and running conferences: Penny Arcade Expo, IGDA, IndieCade, MomoCon,

Consumer clients included Kodak (27 years), Capital Records, Kawasaki, Ford, Grand Metropolitan (luxury brands).

Former National Board Member, PRSA; APR, Fellow. Counselor on PR go to market and ongoing strategy; helped atart-ups raise money; helped companies go public; in crisis area, have handled product recalls, lawsuits, attorney general investigations.

Specialties: Serious games, digital entertainment; console and online games including MMOs; consumer electronics; reaching online customers, communities and tech PR, in general.

Sue Bohle

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